James Patterson | 29 May 2019
Not everyone likes being monitored online. Some people prefer to stay off the radar completely. If you are an internet expert, you understand what it means to be tracked while online. Advertising companies have a strong finanical motivation to keep tabs on your every move and then build a digital profile on you. If you don’t mind being followed online, that is totally up to you.
Do Not Track is a way of telling the websites you visit, the advertisers on that website that you don’t want to be tracked and would like to stay off their radar. Without “Do Not Track,” you allow intruders into your online data. They collect your user activity on the World Wide Web and build a profile on you.
Tracking is the collection, sharing, and retention of individual user activity data across several websites. Do Not Track was initiated by Sid Stamm, Dan Kaminsky, and Christopher Soghoian. Do Not Track is a feature that is used to online trackers from tracking activities.
With the DNT mechanism, users are allowed to maintain their privacy while they have control over who gets access to track their data. Mozilla Firefox was the first browser to implement this mechanism, later browsers like Internet Explorer, Google Chrome, Opera and others then added the feature. However, efforts to standardize the Do Not Track preference did not pass the recommendation stage and end in 2018.
Although not all trackers like the idea, trackers who love it get quality information about their audience, they get the necessary access and fight off any issue that may arise from a complaint about privacy intrusion. With more simplified targeting, advertisers will be paying more to access data networks.
In short, the answer is: No.
To get some perspective on this, it’s useful to take a step back and look at the history of the Do Not Track initiative.
When the idea was first conceived, it indeed did seem like a great proposal. The Do Not Track identifier would be included in the page Header, and websites would view that information and respect the users request not to be tracked. Sounds, great in theory – right? Unfortunately its not that simple.
Windows 8.1 actually shipped with Do Not Track turned on by default. This was a great start for the Do Not Track initiative. But unfortunately, the big global advertisting companies got together and lobbied the US Federal Trade Department and the World Wide Web Consortium (WC3) to make the Do Not Track initiative non binding. Microsoft soon felt the pressure and capitulated themselves. As result, in Windows 10 you need to turn on Do Not Track – it is not enabled by default.
Nonetheless, despite the lack of support from Microsoft and other large corporations, the truth remains that most advertisers simple do not respect the Do Not Track identifier in any case.
At the browser level are still several things that you can do to protect you online privacy. These include:
On Mozilla Firefox, the DO NOT TRACK feature is turned off sometimes by default except in the Private Browsing mode where it is turned on by default. Below is how to enable the DNT feature:
Tags: Do Not Track
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